You spend money on marketing, you get business.
Not so much.
Putting ads in magazines, paying for SEO, getting trucks and trailers wrapped… all marketing expenses.
But which are working the best. After all, those are the ones you want to invest more in.
There’s one classic method for identifying this: call tracking.
The internet makes this easier and at the same time more complex.
You’ll hear internet marketers like myself tell you over and over that your phone number needs to be the same everywhere online. Otherwise search engines will get confused.
However, if your phone number is the same all the time, you can’t automate tracking a phone call back to a marketing campaign.
CallRail to the rescue.
We utilize a very awesome, very powerful service called CallRail. Sure, there’s plenty of call tracking software tools out there, but we specifically love CallRail because they’re active advocates for good search engine optimization.
Here’s how call tracking should work
- A homeowner searches “bathroom remodel”
- They click to your website because it appears to be the solution they’re looking for
- The tracking software loads a phone number specific to the search they conducted
- You know what’s driving the jobs you want
- (bonus) The call gets recorded
A great thing about that bonus, is you can get an email of that recording. Less details you have to remember and write down.
Tomorrow we’ll go further in to how to use those recordings.