Google Analytics:
- What is it?
- How do you know if your website has it?
- How do you install it if you don’t?
- What do you do with it?
1st, Google Analytics is a way to measure your website traffic. Actually, it’s the only really serious tool in existence. It’s so comprehensive that I learn new features within it regularly.
It’s the best way to measure the effectiveness of your internet marketing campaigns. Even if you don’t use it, but plan to implement a business growth strategy soon, the historical information it’ll provide in the future is invaluable.
The simple way to see if you have Google Analytics on your website
Websites change webmasters and web design firms. Marketing directors and managers change within companies. There’s lots of things that can happen where you’re not quite sure if it’s even installed on the website or not.
Well, luckily there’s an easy tool, provided by…. Google (of course).
It’s called Google Tag Assistant. Just install it on your Google Chrome or Mozilla Firefox web browser, enable it, refresh the page and it’ll say whether it found the code for it or not.
Install Google Analytics on WordPress in 10 minutes
If you happen to not have it installed, but have a WordPress website, and access to the admin dashboard, you’re in luck, because this is going to be easy.
- Create a free Google Analytics account
- Install the WordPress plugin Google Analytics by MonsterInsights
- Insert your UA tracking code
Done.
Find out what cities people are in when they visit your website
One of my favorite reports within Google Analytics is comparing new visitors to the website in specific cities, year over year.
Here’s what it looks like:
It’s just one of its ridiculously awesome features.
To find it, follow these steps:
- Reporting
- Audience
- Geo
- Location
- Country
- Metro
There’s Google Analytics in a nutshell for you!
Next up: Finding out what Google knows about your website with Google Search Console (formerly Google Webmaster Tools)