- Phone number above the fold
- Address on every page
- Mobile Responsive
When a new lead comes to your website, they may already know they want to call you, and just be there to find the number. Don’t give them a reason to leave. Make sure they don’t have to scroll to find it.
This includes whether you’re running your business out of your home or not. Preferably in the footer, the address should be present on every page. If you’re operating out of your house, and uneasy about your house address being there, you can still put the neighborhood, city, state and zip code.
Every page of your website is crawled and indexed individually. So if you’re talking about a certain service or project, and that has keywords valuable to your business, the search engines need a location to tie it to. Each page is it’s own entity.
Call it a portfolio, projects, gallery, whatever. Don’t just include anything and everything. Only the projects you really enjoyed and want to do more of. Then include the details that you really enjoyed. That way more of those people with those desired projects find you.
This does not mean you have a separate website that loads on phones as “m.website.com” or similar. This is when the exact look and feel from your main site just re-sizes to the screen of choice. It’s the new standard in design that has adapted to the explosion of use in phones and tablets.
If you’re not one of those people, take a look at your preferred client. Are they most likely going to take the time to sit down at a computer to do research for their next project? Or would they search their new iPhone 6, with its huge screen, and read your latest blog post that came up on their Facebook feed?
You’re a thought leader in your profession. You have lots of knowledge to share. This is your outlet (or at least the major one). Give answers to the questions your preferred client has. For example; can I remain living in the home during renovation? This is where you can tell a long story about an experience you’ve had and the new equipment that prevents construction dust from spreading
Or better yet, pull out that new smartphone, and show how your equipment works, like this guy did:
Stay tuned for 5 advanced things every remodeler website should have.