That depends greatly on the design agency you choose and what format they use. As of this writing, WordPress is the de facto standard for great design AND local search engine optimization (SEO). If you’re familiar with the WordPress.com blogging website, that’s not the one I’m referring to. WordPress.org is an open source content management system (CMS) that allows full customization on how you would like to display your information.
Why does open source matter? It matters because the user community provides the updates and therefore it evolves faster with the daily barrage of changes we face in this fast-paced digital age.
Local SEO is required to be found online
Back to my point though – you have to have great content on your website, and your location, so Google and others know where you’re located. Being open source, the WordPress community is constantly innovating how to do this – and making it easy! If your site is written in simplistic code it can look great but it will not do much for you for SEO. Your business’ website should be looked at the same way you consider your print advertising media – regardless how good it looks, it does you no good sitting on your desk.
Optimizing pages with the right content – in the right format – transforms your website. It goes from just a great looking flyer to a salesperson handing out that flyer to people waiting in line for your goods/products/services. People no longer use that huge yellow pages phone book; instead they open up google.com. Local SEO replaces that old advertising method of paying for those ads.
So will paying a website design agency get your business found by potential clients searching for your services? I will confidently say yes if it has content relevant to you, and utilizes the WordPress CMS. Included in that yes is the assumption that all the right data fields are complete with the right information. Knowing what that is takes the right kind of knowledge in digital marketing.
My best advice for your business to be found online is to consult a digital marketing agency and specifically those knowledegable on inbound marketing. These agencies are also often good at design.
So go ahead and try it now; search google.com for a digital marketing agency in Clearwater, FL and see what you come up with. Or give me a call and I’ll walk you through it: 727-386-8792
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