Have you checked your public online profile with your associations / vendors lately?

If not, I’m willing to bet they’re out of date or incomplete.

When they’re out of date or incomplete, you lose the valuable benefits your competition is enjoying there.

1. More trust borrowed from eyeballs on trustworthy brands
2. More exposure to homeowners in contractor directories
3. More search engine visibility

What does this look like?

Let’s look at PolyGlass.us for roofing contractors as an example:

Incomplete

Complete

Now… there’s not much going on in PolyGlass.us’ contractor directory, but at least I get Hendrick’s phone number.

So why does this shortfall occur in the first place? Well, unless you’re working with an account manager who doubles as a inside sales person (Angie’s List, Houzz, etc), there’s no motivator to have it complete. Also, it’s not well known what the benefits are.

The easiest thing to do in these situations is locate a user portal of some kind. Find out where you have a login to their system. This is where you’re going to find details about your profile.

If you can’t find a login, or place to login, contact your rep. If you do not have a rep for a particular account, try the website’s contact information.

And the most important step: Follow Up! Set a reminder to follow up on this and check on whether the updates have gone through.

Add these credibility builders to your website

After all this is done, get your webmaster / web designer to upload these accounts to your website with a link to your profile. The link is for the search engines. People will hardly use it. The visual of the recognizable logo is for them.