Google’s Snak Pak for Everyone!
Whopper of a change today on Google Local. Details below.
- Google Local Changes Again
- Yahoo! Local Using Yahoo! Reviews Again
- Modern SEO Still Requires Technical Know-How
Google Local Changes Again
There’s been a buzz around changes in Google local results the past 2 weeks and yesterday we started seeing the grand scheme of things: search results on the desktop that match that of mobile phones.
At first this is very disturbing. A massive change in how users will have to adjust to the way they find local service providers. I’m very interested in the analysis of how this impacts conversions. What sucks is your leads will click on your listing and then be introduced to more competitors, distracting their attention further. Once a local result is clicked, they get pushed to a broader map interface from the standard search result page.
Joy Hawkins has a good explanation of the variations and what to make of it here: 4 Observations about Google’s New Snak Pak Local Search Display.
A comparison image from her post:
Action: Search for your service on a desktop and see for yourself.
Yahoo Local Using Yahoo! Reviews Again
A couple news releases about Yahoo! this week. Last weekend they stated a branding change for Yahoo! Small Business to something called Luminate. Not sure the implications there yet.
Why you should even care about what Yahoo! is doing is because Mozilla Firefox has about 17% market share on United States’ desktop / laptop computers. And Firefox uses Yahoo as its default search engine. Not Google.
Modern SEO Still Requires Technical Know-How
Rand Fishkin replies to a popular blog post about modern SEO doesn’t need technical know-how in this week’s Whiteboard Friday: Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking – Whiteboard Friday.
Put simply, the search engines are still computers. They like structure and organization. If they can’t “read” your website in their preferred language, you’re bound to have issues.
If you have a digital marketing agency, or plan to hire one soon, listen for clues such as interfacing with “webmaster tools”. That should ease your mind that they can handle the technical aspects of SEO.
That’s it for this week. As always, shoot me an email and tell me what you need help with.
The Niche Report
What are you an expert at? Send me an email with the subject line of the types of jobs that are perfect for your business. I’ll do some searches and report back to you with what I find.