Contractor Local Search Marketing Weekly | Jan 30th 2015

I Need Your Help

If you’re reading this; 1) thank you, 2) I need your help. If there’s something you have a question about, please ask. Tell me what you would like to know about, and I’ll keep it in mind for future posts.

Now on to the past 2 Weeks in Local SEO:

• How to get support for the top 20 citations
• SEO those presentations
• Yahoo! again

How to get support for the top 20 citations

There’s no shortage of information out there on what citations to get. For the first time ever (in the voice of the movie promo guy) there’s now a list on how to get support for the top 20. Whether you need help getting started or getting help fixing incorrect information, or even deleting duplicate listings, here’s the resource to bookmark: local business listing support.

SEO those presentations

This is a clever SEO tip from Chris Silver Smith of Universal Business Listings, posted at Search Engine Land: 11 Tips for Using Slide Presentations for Local SEO Advantage.

I’ve been to quite a few business referral groups like BNI, and a common theme is for a member to give a showcase of their work and history, accompanied by a slide deck. I’m assuming afterwards it gets used for… nothing.

Well now that changes.

Yahoo! again

“What is Yahoo! doing about local search?” is a common question. Greg Sterling of Screenwerk wrote this week about his research on whether Yahoo! has completely given up on trying to compete in local.

That’s just speculation of course, but what isn’t, is that it’s not improving much. That’s visually factual.

Regardless, it’s the default search engine now on updated Firefox browsers. Firefox has the lead in mobile devices in some global markets as well, which means eventually they’ll grow in the US as well.

That’s it for this week. As always, shoot me an email and tell me what you need help with.

SEO those images

One of the tips last week was to write a detailed response to a client’s question. Well now that you’ve got that, it’s time to put an image on it. Because what’s a blog post without an image? You’re leaving some easy wins off the table.

I shared a link on Facebook for 23 free tools to create powerful images. Something as simple as a good project photo, make it 60% transparent (with canva.com), and put some cool text on top saying what it is e.g. kitchen renovation.