That’s right, capitalize on their marketing dollars!
Now, I’ll preface with radio ads can be effective, but you’ve got to cover every angle.
So when your competition isn’t covering all the angles, here’s how you can.
Invest in your competition’s brand in AdWords
If you haven’t dabbled in Google’s AdWords yet, the gist is you say what search phrases you want your ad to show for.
You can select time of day, day of week, and specific locations (whether they’re in the location, or searching location phrases).
Pretty simple here, you set up a campaign with your USP (unique selling proposition) and target the competitors brand name search phrases.
VOILA! People hear the business name and search Google, but see your ad first, ABOVE THEIR CONTACT INFO!
(this actually happened today)