You know it’s true. In order for your website to compete online, it needs content. Content in the form of words, pictures, and videos.
But what kind of content should you add?
How do you “blog”?
Well if you’re short on topics, Phil Rozek of Local Visibility System compiled a few awesome lists of ideas for you: 100 Practical Ideas for Small Business Blogs.
Take a look at your Google Search Console
However, as I’ve shown you before, you can get LOADS of data after you’ve had your website connected to Google Search Console for at least 30 days.
You can find out what phrases people search that Google associates your website with, along with month over month performance in regards to volume of searches and ranking.
Once you’re logged in, just navigate to Search Traffic > Search Analytics
Start poking around at the data. Tick the Impressions and Position options. Sort ascending by Position and look for phrases you’d want to be found for that are getting a significant volume of impressions but you’re ranking between 4-20 on average.
Those are the phrases you want to add content to your website.
It’s that easy.