So far you’ve connected Google Analytics and Google
Webmaster Tools Search Console to your website.
Normally you’d think that Google has all it needs to know.
However, the advanced machine that it is, it still benefits from some help.
Enter Structured Data
It’s no mystery we live in a world of information overload. Quite often this information is unstructured.
What I mean by structured is best explained using a table like below:
As you can imagine, a search engine can understand this data and recreate it in various ways.
In contrast, if this data was portrayed as a sentence, it wouldn’t be as easy to comprehend and manipulate: New York City, in the state of New York, is 2015’s most populated city in the United States with an estimated population of 8,550,405 people.
What can you tell Google about your business with structured data?
Between Google, Yahoo!, and Bing, they collaborated on a set of principles for structured data called schema (the shared code can be found at schema.org).
Using this HTML markup, you can tell the search engines exactly what you want people to find about your business on them:
- Phone Number
- What the business specializes in
- Hours of Operations
Does your website have structured data?
Yup, Google provides a tool for you. Several actually. One is built right in the Search Console.
Another can be found here: https://search.google.com/structured-data/testing-tool
Guess what again?
WordPress has an easy button.
This plugin does all the coding for you. Just install it, place the widget in the footer, input your business data, done.
You know what else is good for people looking for you, and search engines? Reviews. We’ll cover them next.