People (prospects) Google your services. People (prospects) Google your name.
What will they find?
Here’s a short list of the most important credibility builders that influence whether you get the phone call or not.
Website
Simple, but often it’s not. First you have to show Google that you’re a credible business with relevant information and then you have to convince those prospects you’re worth a deeper look.
Ever wait for a website to load on your phone just to find out you have to pinch & zoom to read the content? Then find the phone number and try to click it and it doesn’t do anything?
Awful experience.
Logo
Another simple thought here, but face it, sometimes business happens faster than we plan. We want a good look for our businesses, but we get so business working IN the business, we neglect the importance of working ON the business.
It’s true people like doing business with people. They also want services provided by a business. Without a quality logo, how much do you really look like a business?
Reviews
The facts are out there. Reviews are no longer a soapbox just for disgruntled customers to complain. In the past 2 years they’ve grown tremendously to be useful for everyone to do quick and efficient research on a business before spending their precious time on a phone call.
How does your business look online to your prospects?
Request a no obligation assessment of your credibility compared to your competition