Every day, people search for things nearby
by conducting local searches. These are
searches aimed at finding things near where
they happen to be. This may include finding
directions to a local store/business, checking
local store hours, or searching for local
stores that have a product in stock.
We wanted to understand this local search
behavior. Is it prominent? What information
do consumers search for when they want to
find things nearby? And, what potential does
it hold for advertisers?
To answer these questions, Google
commissioned two custom research
studies to look at local search behavior
across devices. This deck highlights the
research findings.
Click to access how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf