Website Needs Assessment 1Message2Perception3Action4Content5Marketing / Updating6Administration7Legal8Technology MessageWho is your target audience?Be as specific as possible: general demographic, age range, income bracket, expected computer literacy, etc.What is the primary message you wish to convey to your audience with this site?What are the overall goals you intend to reach with this site?How does the company differentiate itself from competitors?What are the key reasons why customers choose your company? PerceptionUse three adjectives to describe how the site should be perceived by the user.(examples: conservative, progressive, friendly, formal, casual, serious, energetic, humorous, professional) List sites of competitors and briefly state what you like and dislike about their overall site. ActionWhat is the primary action you wish your target user to take from the main page of your site?*(e.g. download, browse, move along a specific path, email, order, explore, click button, call via phone, etc.) ContentDo you have a logo you'd like to use on the new website?* Yes No I'd like to consider a redesigned logo Please upload your logoAccepted file types: ai, eps, psd, svg, Max. file size: 256 MB.Will this site use existing content (copy, art, photos, etc.)? If so, what is the source and who is responsible for approval? If not, will you be creating content in-house or will our group provide content?* Marketing / UpdatingBriefly, what are your short-term marketing goals (in the next 1-2 years)*How do you anticipate this web site helping to reach those goals? What do you feel is your number one business problem?*(examples: change image, increase customers, promote company, etc.) AdministrationYour Name* First Last Phone*Email* Do you already have a domain name in mind? Is it registered? LegalAre there cultural factors that will effect the interface design? What are the legal issues that require attention(e.g. copyrights, trademarks, servicemarks, trade secrets, patents, etc.) TechnologyElaborate on any special features you'd like the website to have, or internal processes we can build workflows for (eg. registration forms, lead tracking database, appointment scheduling, etc)Options Appointment Scheduling Blog Posting (or any regular content) eCommerce Shopping Cart Events Calendar Form Submissions / Workflows Social Media Automation / Cross-Posting Other Other special features or processes you'd like the website to handle? Δ