Action: Share a before and after snapshot of a project today. If you don’t have the ability to do so on your website, then use Google+.
Action: Check the pages of your website for HTML markup with Google’s Structured Data Testing Tool. The more you enhance the content on your website’s pages, the more flair your search results will have. (adds to the above article action as well). Take note of what you see and send me a note with your questions.
Kristi Hines of CoSchedule gave some suggestions about how to write exciting content even if you’re in a boring industry.
Action: Open a new post page on your WordPress website and start telling a story about what motivates you. If it’s the end of the day, tell us what happened to you. If it’s the beginning of your day, tell us what you’re looking forward to.
If you’re interested in the topic, it’ll make others interested also. We’re human. We learn best through story telling.
Rand Fishkin gives more insight into how content and link building work together in this week’s Whiteboard Friday: Is it possible to have good SEO simply by having great content.
Action: Add Whiteboard Friday videos to your weekend to do list… just kidding, that’s not the action, but I do recommend it. Consider this action step a nudge to the above action steps. Keep creating content and the SEO benefit WILL reveal itself.
Jason Del Rey writes about Groupon’s next attempt to become more relevant in his article: With Yelp knockoff, Groupon’s still searching for magic bullet.
Action: GREAT! Another directory scraping and reporting your business information from, and to, who knows where… on that note, have you checked your N(ame) A(ddress) P(hone) consistency lately? Do so now.
See you next week!