The Tampa Bay chapter of the National Association of the Remodeling Industry had, for a few years, duplicate Facebook pages with only a few posts each. Several members of the leadership board attempted with valiant effort to get the Facebook presence activated.
Cartography Marketing volunteered at a board meeting in September and within 24 hours of starting the project had both pages merged and put a breath of life into the page. By sharing newsworthy posts about what the members are doing for the community, it instantly started generating activity and taking a life of its own.
This is what a fully optimized profile and just a little effort towards posts and sharing can do.