Your success comes with your understanding of the digital marketing landscape. There are lots of moving parts and lightning fast evolution. Whether a marketing strategy needs to be heavy on Google local or competing in a competitive market with AdWords – Cartography Marketing will be there every step of the way to ensure your success.
This is about a 10 question interview asking deep questions about why you’re in your business. How did you get to where you are? What did you do before? Where do you want to go? Who is your ideal client?
These questions unravel your brand. Your company’s personality is what we’ll be marketing.
I want you to make an informed decision. What is the local search ecosystem? NAP consistency? Data aggregators? Citations? Web equity? Inbound marketing? Landing pages?
We’ll perform a couple sample search result pages for your keywords and compare you to your competition. Then explain who is where and how they got there.
This is NOT where I tell you I can get you on page 1 of Google tomorrow. This step outlines what is realistically possible in your current situation. How many new leads do you want and how often? Do you have the sales process and staff in place now to handle that?
Then I let you know, in your current market, with a quick audit of your competition, what kind of budget to expect to get those results. This is where the rubber meets the road and we either Go or No Go. Is it right for your bottom line and your goals?
When it’s a GO, we order a SEO audit. A 2 week process of gathering login information to your current website and social profiles. Your on-site and off-site SEO is measured and opportunities are discovered.
The outcome is an action plan outlined in high, medium, and low priority.
Your bare minimum with Cartography Marketing. You have local customers looking for you. If you can’t be found on internet maps, you don’t exist.
This is the beginning of your long term strategy. We build the foundation for you to thrive on and the roof for people to shout from on how awesome you are.
Pay Per Click
Do you have the team and budget in place to start generating more leads? If so, this is next. We get one decision landing pages up and ready to get a precision target on what you want to do more of.
Mobile responsive. If you’re not there (or don’t know what that means), we get you there.
Brand and CTA. If you’re not there (or don’t know what that means), we get you there.
While the previous 2 machines are oiled and producing, we start gathering your awesome projects and personality and display on your website.
We define who it is that you’re reaching out to, provide information they want, and give it to them where they are.
Still want more?
Are you gathering emails from clients and reminding them all the services you provide?
Donating to local events and charities?
YouTube videos of your tools and processes?
These and much more can be accomplished to make you shine and grow.