Yesterday we shared how to share industry articles to your social media accounts, automatically (automation is awesome).
Now let’s review how when to share that content you’re posting on your website out to social media.
Because you’re doing that right? Adding content to your website? 😉
Share Your Unique Content with the World
You’re either putting in the time to invest in your website or you’re paying someone to do it for you.
Either way, you should be pushing that content out to the world, at least through social media. At least with a little automation!
Configure your WordPress website to speak the language of your social media accounts.
In technical terms, it’s called meta data and it needs to be placed in the <head> section of your HTML.
In laymen’s terms, it’s called: install the Yoast SEO plugin and complete the Social section. This covers Facebook, Twitter, Pinterest & Google+.
If your website isn’t built with WordPress, I encourage you to find out why it’s not. It’s the most powerful and versatile tool in your marketing toolbox.
Configure your WordPress website to communicate with your social media accounts.
The next plugin for this step is called Jetpack. It’s from the creators of the WordPress platform. It’s packed full of features to get the most out of your website, and one in particular is called Publicize.
Once you turn it on, you’ll connect it to your social media accounts (Facebook, Twitter, LinkedIn, Google+) and give it permission to post there on your behalf.
Now every time you create a new post on your website, it’ll automatically distribute to those accounts.
Combine all 3 of the social media automation posts I just shared with you and never be concerned about whether you have a social media presence or not.
Want more social media tips and tricks?