Everyone and their grandma is telling you that your business needs to have a social media presence.
At a minimum; Facebook, Twitter, and LinkedIn (Google Plus is more or less gone)
For our industry, add in Pinterest, Houzz, and maybe even some Instagram.
WHO’S GOING TO DO ALL THIS?!
Just putting one decent thought on Facebook, with all the right bells and whistles of the post, (and definitely a quality image or video), could take up to 30 minutes.
Multiply that by 6 social media networks, and you might as well hire somebody part time to handle social media everyday.
Or you can set up some internet automation tools to cut down that time tremendously.
There’s 2 big players in this game: Buffer and HootSuite.
We use Buffer at Cartography Marketing.
Once you connect it to the Facebook business page, LinkedIn business page, and Twitter business account (and others), you can create a post based on a recent project or industry news, then distribute it across all networks. There’s a few options to get fancy as well, like schedule it during optimal viewing times.
The free accounts are enough to test if it works for your processes before paying for a higher subscription.
Ready for full social media automation?
Next I’ll share how you can have a fully automated system that posts to social media by itself, and shares industry articles like latest design trends.